Drive customer’s real-world behavior with digital touchpoints:
When is a formal UX deliverable better than lean process? When it can show how to drive customer’s real-world behavior with digital touchpoints.
Lean UX isn’t about a skinny process. It’s about fattening up the entire organization, teaching everyone in the organization how to cook their own user experience.
And, formal deliverables are often the cookbooks your team needs to whip up some tasty UX.
Uploaded by Parade.
